(2nd edition – 2016)

I have revised this book in order to provide the general public with updated information about product diversion, skin cancer statistics, hair removal options and what to look for in an esthetician. This book provides an overview, the goal of which is to help the general public navigate their way through various skin care options before committing to a medical or surgical procedure that could be expensive, irreversible and possibly dangerous.

There are many skin care options available from multiple providers, in a variety of price ranges and intensity levels. There is literally a buffet of options to choose from which includes everything from products for home use, all the way to surgical services. But no matter what any manufacturer or the media tries to tell you (and sell you), there is no anti-aging miracle product or procedure that will work for every woman. We all have personal variables which determine how well our skin will age such as genetics, environmental exposure, lifestyle choices, hormones and health issues. And even within those parameters, much depends upon how the skin is maintained. Things will definitely shift throughout our lives, so each woman’s optimal skin care protocol is specific to her and her alone.

Although estheticians have been quietly helping clients achieve and maintain their skin care goals for years, we are not known for big budget ad campaigns designed to lure women in. Great skin can be simple and affordable, and that’s why I have written this book — to provide general information to guide you through the world of high-tech and ever-evolving skin care.

So estheticians, please give this little book a quick read and pass it along to your clients, your friends, their friends, etc. Let’s get the word out that Estheticians Are a Girl’s Best Friend!

 

CONTENTS

1: INTRODUCTION
My “A-ha” Moment
2: HOW YOUNG ARE YOU?
What is the Skin?
The Aging Process
3: PRODUCTS  
The Good News
The “Bad” News
OTC v. MLM v. Pro
What is Product Diversion?
Over-the-Counter (OTC)
Multi-Level-Marketing (MLM)
TV and Magazines
4: THE FORMULA
Home Care
The Esthetician
5: THE FACIAL
What is a Facial?
Facial “Virgins”
6: SKIN CONDITIONS
Teen Acne
Hormonal Acne
Other Causes of Acne
Rosacea
Men’s Skin Care
7: ZERO TO FACELIFT
Facelift Financials
8: THE SUN
The Magic Potion
Change Your Evil Rays
ABCDEs of Melanoma
Skin Cancer Statistics
9:  HAIR REMOVAL
Waxing
Sugaring